The Facefluence blog
Ads that work, explained
Hooks, formats, disclosure, genuine testimonials and budgets — practical guides for businesses that make short video ads.
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- Craft
The first three seconds: writing hooks for video ads
Nine hook patterns for short video ads, with examples you can adapt, the rules that keep them honest, and a simple way to test which one works. · 5 min read - Formats
9:16, 4:5, 1:1 or 16:9? Choosing video ad formats
Which aspect ratio fits which placement, where platform buttons cover your frame, and how to plan one video so the other formats are a crop away. · 4 min read - Trust
AI ads and disclosure: labels, captions and C2PA
An ad with an AI presenter needs two disclosures: that it's an ad and that the presenter is AI. What platforms label for you, and what you still say. · 4 min read - Trust
Fake reviews and the FTC: how to use real testimonials
What the FTC's rule on reviews and testimonials prohibits, why AI makes fake reviews riskier, and a simple process for turning real reviews into ads. · 4 min read - Craft
Product videos from real photos: a shooting checklist
Why an ad must show the product customers actually get, and a phone-only checklist for product photos that turn into clean, accurate video shots. · 4 min read - Budget
How to budget for video ads: production vs. media
Split your video ad budget into making ads and showing them, compare what production really costs, and plan tests so the money goes to what works. · 4 min read